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In moments of crisis or in the midst of developing news, the demand for impartial information and reliable news from media outlets far surpasses the need to locate interesting and controversial stories in the tabloids. The COVID-19 outbreak has seen the appetite for news that is impartial hit new peaks over recent weeks and in this blog post , we take a examine how impartial outlets such as the BBC are becoming increasingly important and widely used. BBC are becoming more important and more widely used

According to research by the Havas Media Group "The BBC has become the most-trusted news source in the fight against Coronavirus and 64% of respondents selecting it as a reliable source of information from a list of media brands. The public service broadcaster outperformed Sky News, which was preferred by 29% of respondents The Guardian was next, followed by The Guardian (15 %)." The Covid-19 Media Behaviours Report, which interviewed nearly 1,500 participants discovered that over half (53%) of Brits are watching BBC News more than before COVID-19 struck the UK more than twice the proportion of people for any other channel.

The BBC isn't the only one to experience record traffic.

This isn't limited to the UK however, and the BBC has seen record numbers of traffic all over the world as people search for a reliable, independent news provider in a period when accuracy unbiased news is more important than ever before.

Over the past month the BBC has grown its unique audience from 43 million to just under 55 million and it's not showing any signs of slowing down. Although the partisan-driven rants and praise for the Trump government might be entertaining at any other time but during a time of crisis, you'll want to have a neutral news source to turn to. The BBC is a good choice to resolve that issue. In many polls, the BBC has been ranked the top of the list when asked about qualities like "trustworthy", "Inspiring" and "reliable".

This is true when it comes to advertisers who advertise on BBC.com. An earlier study of North American readers asked us "If you were an advertiser what news site would you pick to ensure the credibility of your advertisement?"

It is important that educational institutions are viewed in the same way as the BBC. You'll be able to be trusted and trustworthy by aligning your company's values to those of the BBC. BBC is a platform that allows you to voice your opinions about current events and provide solutions to those in the marketplace who are transitioning to online learning.

Through Educates its exclusive relationship with the BBC we are able to put your company in contact with their world-wide audience and help you communicate your key messages in a quickly evolving marketplace. We can also target your ideal audience using the BBC's LOTAME audience segments that comprise those who are who are interested in UG, PG & Exec level courses